OVERIEW
I created the Angry Farmers Hot Sauce branding for an assignment during college. To begin this project my professor had placed an array of adjectives and nouns on the wall and one by one we each chose two words to create out brands name, mine being angry and farmer. From here we focused on creating a creative and appealing word mark and branding system before creating packaging for the brand.
Programs Utilized: Adobe Illustrator, Adobe InDesign
FINAL DELIVERABLES
I created two physical mockups of the packaging on a bottle of hot sauce seen below.
PROCESS
Below are sketches from the ideation phase of this project. I began by creating a mind map to get a better understanding of visual pathways I could utilize in the branding. Then I played around with different typographic structures and word marks I could utilize as the logo. I took inspiration from past farmers almanacs while playing exploring different type applications.
