THE ART CENTER
REBRAND|BRANDING|LOGO
OVERVIEW
For this project a group of student designers and myself rebranded The Art Centers branding, a local non-profit arts organization in Corvallis Oregon. We were tasked with creating a new logo for their organization, a new look and feel for their overall branding and a 'toolkit' which could be given to donors, which would be full of branded materials.
Programs Utilized: Adobe Illustrator & InDesign
Design Team: Riley Maasdam, Allie Webb-Bowen, Brinley Mortensen, Rain Scarborough, Alexis Bravo Mota
FINAL DELIVERABLES
Deliverables for this projects included a final ‘toolkit’ for donors. In the toolkit were branded materials including an art kit, journal and eraser. Flyers for upcoming events and a thank you card, as well as a coloring book of local murals. Brand guidelines and digital assets were also made.
PROCESS
INSPIRATION To begin the process of rebranding The Art Center we visited it in-person. We left very inspired by the buildings architecture. The windows and vaults of the building heavily inspired my logo designs.
LOGO DESIGN Inspired by the architecture of the building I designed the logos. Each member of our design team brought their logo ideation with them, and we ultimately decided to move forward with my logo design, further developing it. The chosen colors are a reference to a simplified version of The Art Centers current color scheme which is a reference to the color whee.
TOOLKIT PROTOTYPES Below are images of prototypes and in-progress versions of our toolkit items. Before committing to a size and placement we tested multiple orientations and versions of our logo on our toolkit items.
