THE MODERN MYTH CONFERENCE
BRANDING SYSTEM DESIGN|PRINT DESIGN|BRAND GUIDELINES
PROJECT OVERIEW
The Modern Myth Conference and branding were created for a fictional conference focusing on how mythology is adapted to remain relevant in a modern context. The conference materials and branding take inspiration from 'The Birth of Venus' painting. This inspiration can be seen through color and content choices. Final deliverables encompass advertising, day of signage and scheduling, and swag for the fictional conference.
Programs Utilized: Adobe InDesign, Adobe Photoshop
FINAL DELIVERABLES
Final deliverables for this project work to advertise the fictional conference, and make it accessible to attendees. These deliverables include print materials such as a conference poster, daily schedule posters, and a conference booklet which includes information on the conference, articles from guest speakers, and the conferences schedule. Printed materials also include a series of wayfinding signage to make the venue accessible to attendees. All pieces are united in their imagery, typography, color schemes, and references to the Birth of Venus. Deliverables also include digital forms of advertising including emails and social media posts. Finally, deliverables include a variety of conference 'swag'. With pins, name tags, and journals being offered to all attendees.
PROCESS
WORDMARK The process to create the branding for The Modern Myth Conference included lots of ideation and exploration, firstly I explored a variety of typographic directions that could be utilized in the conferences wordmark. All of the three versions below reference a Greek myth, from left to right these being 'The Birth of Venus', the Apple of Discord, and Zeus and Hera. Ultimately the left-most wordmark became the starting point for my end wordmark and final branding system.
BRANDING Once a direction for a word mark was chosen I began building out the brand. Below is my final concept board for the project, which with minimal changes became the basis for the final works created. All aspects of the conferences branding take inspiration from 'The Birth of Venus'. With my branding established I was able to begin working towards final deliverables from this point.
FINAL PRESENTATION Below is my final process presentation, which encapsulates the entire project and process as a whole. It contains all final deliverables and brand assets/structures.
