OSU KIDSPIRIT
MARKETING|SOCIAL MEDIA|EDITORIAL|ADVERTISMENTS
OVERIEW
I have worked at OSU KidSpirit since April of 2023. Holding an array of roles I have primarily acted as their marketing lead. Creating marketing materials including posters, social media posts and brochures. As well as organizing and planning campaigns for our social media, Dam Proud Day fundraising, program sessions and more. I have led a team of 2-5 creative throughout my time in the position, assigning projects and working with other creatives to endure materials are done in a timely manner. Below are some select materials I've created for KidSpirit in the past 3 years.
SUMMER 2026
Below are some of the deliverables created to advertise KidSpirit's 2026 Summer Programs. Shown below is the Summer Program postcard which was sent to families of children currently in a program at KidSpirit. The main objective was to show the wide-range of activities KidSpirit offers to a wide-range of children.
Below it is an advertisement sent out in 'MOM Magazine' a local, Oregon based magazine catered to families. The advertisement was created to have the same look and feel as the postcard and other Summer materials.
ASSORTED POSTERS
A new series of posters and advertisements are created for each session of KidSpirit programming. These posters are used to advertise each individual program, capture the entirety of a season of programming, and attract new employees. Each series of posters has a unique look and feel, though consistently feels like an asset of the larger, cohesive brand.
KIDSPIRIT SOCIAL MEDIA
KidSpirit social media highlights participants and staff alike as they grow and thrive in KidSpirit programs! Social media platforms are utilized to show parents what their child does each day at KidSpirit, the skills they are gaining, and all the fun they are having!
SUMMER 2025 BROCHURE
Each Summer KidSpirit sends out a brochure with all the information families will need to know before sending their child to camp. Below is the brochure made with me as the primary designer. It encompasses the look and feel of KidSpirit marketing, and is able to fit mass amounts of information without sacrificing the overall look and feel of the brochure.
PHOTOGRAPHY SUMMER 2024
Photography is a major aspect of KidSpirit marketing, it is essential to take photos where participants are engaged and having fun! Below are some photos I took during the Summer of 2024 which capture the essence of KidSpirit programming.
DAM PROUD DAY
Dam Proud Day is an annual fundraiser across OSU Campus. Below are materials created to show the range of activities and challenges KidSpirit does on that day. In 2024 KidSpirit raised over $60,000 for youth participant scholarships, in 2025 they raised over $80,000. For both of these years I acted as the marketing lead, working on major design projects, a consistent social media presence and ensuring other marieral were being made in a timely manner. In 2025 KidSpirit won a marketing award at the Dammy's for our Stewardship Strategy.
DIGITAL SIGNAGE
For each session of KidSpirit programming we create a series of digital advertisements to be displayed on screens across OSU campus. Below are a select few, the signs each have a distinct look and feel which ties in with the sessions overall branding look.
PROCESS
To market KidSpirit it is essential to understand the many aspects of the organization. The organization caters to all-ages, and offers a wide range of programs. It also isn't just a youth programming agency, KidSpirit's mission also is to help their staff develop professionally. The whiteboards below show the end results of a brainstorming session the KidSpirit marketing team conducted to help us better understand everything our marketing materials needed to encompass.
